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Search results for “digital advertisement”
6 key takeaways for strengthening digital commerce in China
08/27/2019
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10:40:22 PM
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Foreign travel brands need to be deeply entrenched in this market, especially considering the fact that a Chinese consumer is using a complex, digitally inter-connected network.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019
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4:45:18 PM
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There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Ctrip to develop tourism in Morocco
09/09/2019
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2:03:29 PM
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The partnership spans three years and aims at increasing the visibility of Morocco's destination in China, notably through digital advertising campaigns.
Smarter data journeys: The tricks OTAs are already using
09/11/2019
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3:15:35 PM
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Sophisticated technologies allow hotels to track the performance of every single customer and change their investment for each guest based on their value and likelihood to book.
Five tips to up the game for search optimization in China
07/23/2019
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9:19:41 AM
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Travel brands should know more about the algorithms that shape content within the indigenous ecosystems in China, and ensure organic search works effectively as part of their overall digital advertising plans.
Travel advertising trends in Asia Pacific
06/19/2019
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7:23:52 AM
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In Asia Pacific the top three challenges for travel marketers are driving direct bookings, achieving ROI for advertising and targeting travelers during a specific purchase point .
What happens to rate parity when Airbnb is an online travel agency?
06/13/2019
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6:05:16 PM
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As lines blur between platform and provider, there are some real questions around rate parity and price competitiveness in this brave new world.
Google and Amazon’s disruption of the online travel industry is looking inevitable
07/04/2019
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12:14:07 PM
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Internet giants boasting the advantage of traffic and data still need to provide differentiated value services.
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